:root{
  --coral:#FF6F5E; --coral-dk:#F0553F;
  --gold:#FFC24B; --teal:#1FB6A6; --teal-dk:#138B7E;
  --plum:#3B2E58; --plum-lt:#4A3A6B;
  --cream:#FFF9F4; --panel:#F7EFEA;
  --crimson:#DB0F3C; --ink:#2A2340; --grey:#7c748c;
  --line:#EADFE6; --white:#fff;
  --maxw:1120px; --radius:16px;
  --shadow:0 10px 30px rgba(59,46,88,.08);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',-apple-system,'Segoe UI',Roboto,sans-serif;color:var(--ink);background:var(--cream);line-height:1.55;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:'Poppins','Segoe UI',system-ui,sans-serif;line-height:1.15;color:var(--plum)}
a{color:inherit;text-decoration:none}
.container{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.plus{color:var(--coral)}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;justify-content:center;font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:600;border-radius:999px;transition:transform .12s ease,box-shadow .12s ease,background .12s ease;cursor:pointer;border:2px solid transparent}
.btn--sm{padding:9px 18px;font-size:14px}
.btn--lg{padding:15px 30px;font-size:17px}
.btn--primary{background:var(--coral);color:#fff;box-shadow:0 8px 20px rgba(255,111,94,.35)}
.btn--primary:hover{background:var(--coral-dk);transform:translateY(-2px)}
.btn--ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.btn--ghost:hover{background:rgba(255,255,255,.12)}

/* NAV */
.nav{position:sticky;top:0;z-index:50;background:rgba(255,249,244,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav__inner{display:flex;align-items:center;justify-content:space-between;height:70px}
.brand{display:flex;align-items:center;gap:9px}
.brand__mark{width:30px;height:30px}
.brand__name{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:800;font-size:22px;color:var(--plum)}
.nav__links{display:flex;gap:28px;font-weight:500;font-size:15px}
.nav__links a{color:var(--ink);opacity:.8}
.nav__links a:hover{opacity:1;color:var(--coral)}

/* HERO */
.hero{position:relative;background:linear-gradient(rgba(59,46,88,.18),rgba(59,46,88,.34)),url('assets/hero-home.jpg') center/cover no-repeat;color:#fff;text-align:center;overflow:hidden}
.hero__inner{padding:88px 24px 104px;position:relative;z-index:2}
.badge{display:inline-block;background:rgba(255,194,75,.18);color:var(--gold);border:1px solid rgba(255,194,75,.4);padding:7px 16px;border-radius:999px;font-weight:600;font-size:14px;margin-bottom:26px}
.hero__title{font-size:clamp(38px,6vw,66px);font-weight:800;color:#fff;letter-spacing:-.5px}
.hero__sub{max-width:640px;margin:22px auto 0;font-size:clamp(16px,2.2vw,20px);color:#d9d2e6}
.hero__sub strong{color:#fff}
.hero__cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:34px}
.hero__note{margin-top:30px;font-size:14px;color:#e7e1f0}
.hero__note strong{color:var(--coral)}
.hero__title,.hero__sub,.hero__note,.badge{text-shadow:0 2px 16px rgba(18,10,28,.5)}
.hero__band{display:flex;position:absolute;bottom:0;left:0;right:0;height:10px}
.hero__band span{flex:1}
.hero__band span:nth-child(1){background:var(--coral)}
.hero__band span:nth-child(2){background:var(--gold)}
.hero__band span:nth-child(3){background:var(--teal)}

/* SECTIONS */
.section{padding:78px 0}
.section--alt{background:var(--panel)}
.section--intro{text-align:center}
.kicker{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;letter-spacing:2px;text-transform:uppercase;font-size:13px;color:var(--coral);margin-bottom:12px}
.kicker--gold{color:var(--gold)}
.section--intro .kicker{text-align:center}
.section__title{font-size:clamp(26px,3.6vw,38px);font-weight:700;margin-bottom:18px}
.section__title--light{color:#fff}
.lead{font-size:18px;color:#4b4560;max-width:720px}
.lead--center{margin:0 auto 8px;text-align:center}
.section--intro .lead{margin:0 auto}

/* STEPS */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:38px}
.step{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow)}
.step__num{width:46px;height:46px;border-radius:50%;background:var(--coral);color:#fff;font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;font-size:20px;display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.step h3{font-size:20px;margin-bottom:8px}
.step p{color:var(--grey)}

/* PILLARS */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:38px}
.pillar{border-radius:var(--radius);padding:28px 22px;color:#fff}
.pillar__ico{display:block;margin-bottom:14px;line-height:0}
.pillar__ico svg{width:36px;height:36px}
.pillar h3{color:#fff;font-size:19px;margin-bottom:8px}
.pillar p{font-size:14.5px;opacity:.92}
.pillar--coral{background:var(--coral)}
.pillar--teal{background:var(--teal)}
.pillar--plum{background:var(--plum)}
.pillar--gold{background:var(--gold);color:var(--plum)}
.pillar--gold h3{color:var(--plum)}

/* CATEGORIES */
.cats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:38px}
.cat{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px 24px;box-shadow:var(--shadow)}
.cat__head{display:flex;align-items:center;gap:10px;margin-bottom:16px}
.cat__head svg{width:27px;height:27px;color:var(--coral);flex:none}
.cat__head h3{font-size:18px}
.cat ul{list-style:none}
.cat li{padding:7px 0 7px 22px;position:relative;color:#4b4560;font-size:15px;border-top:1px solid var(--line)}
.cat li:first-child{border-top:none}
.cat li::before{content:"›";position:absolute;left:4px;color:var(--coral);font-weight:700}

/* WHY */
.section--plum{background:var(--plum)}
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:38px}
.why__item{border-left:4px solid var(--coral);padding:6px 0 6px 20px}
.why__item:nth-child(2){border-color:var(--teal)}
.why__item:nth-child(3){border-color:var(--gold)}
.why__item h3{color:#fff;font-size:20px;margin-bottom:8px}
.why__item p{color:#c9c2d8}

/* CTA */
.cta{background:linear-gradient(135deg,var(--coral),#ff8a5c);color:#fff;text-align:center;padding:82px 0}
.cta__inner{max-width:640px}
.cta h2{color:#fff;font-size:clamp(28px,4vw,42px)}
.cta p{margin-top:12px;font-size:18px;color:rgba(255,255,255,.92)}
.cta__form{display:flex;gap:12px;justify-content:center;margin:30px auto 0;max-width:520px;flex-wrap:wrap}
.cta__form input{flex:1;min-width:220px;padding:15px 20px;border-radius:999px;border:none;font-size:16px;font-family:'Inter',sans-serif}
.cta .btn--primary{background:var(--plum);box-shadow:0 8px 20px rgba(59,46,88,.35)}
.cta .btn--primary:hover{background:#2c2145}
.cta__fine{margin-top:16px;font-size:14px;color:rgba(255,255,255,.85)}

/* FOOTER */
.footer{background:var(--plum);color:#c9c2d8;padding:48px 0 34px;text-align:center}
.footer__brand{display:flex;align-items:center;justify-content:center;gap:9px;margin-bottom:14px}
.footer__brand .brand__name{color:#fff}
.footer__links{margin-bottom:16px}
.footer__links a{color:#c9c2d8}
.footer__links a:hover{color:var(--coral)}
.footer__legal{max-width:620px;margin:0 auto 12px;font-size:13px;color:#9a8fb0}
.footer__copy{font-size:13px;color:#9a8fb0}

/* RESPONSIVE */
@media(max-width:860px){
  .nav__links{display:none}
  .steps,.why{grid-template-columns:1fr}
  .pillars,.cats{grid-template-columns:1fr 1fr}
}
@media(max-width:520px){
  .pillars,.cats{grid-template-columns:1fr}
  .section{padding:56px 0}
}

/* ===== PILLAR LINKS (clickeables) ===== */
a.pillar{transition:transform .12s ease,box-shadow .12s ease}
a.pillar:hover{transform:translateY(-4px);box-shadow:0 16px 36px rgba(59,46,88,.18)}
.pillar__go{margin-top:12px;font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;font-size:13px;opacity:.9}

/* ===== INFO PAGE ===== */
.subhero{background:linear-gradient(rgba(59,46,88,.18),rgba(59,46,88,.34)),url('assets/hero-informacion.jpg') center/cover no-repeat;color:#fff;padding:64px 0 58px;text-align:center;position:relative}
.subhero h1,.subhero p,.subhero .kicker{text-shadow:0 2px 16px rgba(18,10,28,.5)}
.subhero .kicker{color:var(--gold)}
.subhero h1{color:#fff;font-size:clamp(30px,5vw,48px)}
.subhero p{max-width:640px;margin:16px auto 0;color:#d9d2e6;font-size:18px}
.subhero__band{display:flex;position:absolute;bottom:0;left:0;right:0;height:8px}
.subhero__band span{flex:1}
.subhero__band span:nth-child(1){background:var(--coral)}.subhero__band span:nth-child(2){background:var(--gold)}.subhero__band span:nth-child(3){background:var(--teal)}

.filterbar{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin:36px 0 6px}
.filterbtn{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:600;font-size:14px;padding:9px 18px;border-radius:999px;border:1.5px solid var(--line);background:var(--white);color:var(--ink);cursor:pointer;transition:all .12s}
.filterbtn:hover{border-color:var(--coral);color:var(--coral)}
.filterbtn.is-active{background:var(--plum);border-color:var(--plum);color:#fff}
.filterhint{text-align:center;color:var(--grey);font-size:13px;margin-top:10px}

.motivnav{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:18px;margin:38px 0 4px}
.motivcard{display:block;border-radius:var(--radius);padding:24px;color:#fff;transition:transform .12s,box-shadow .12s}
.motivcard:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.motivcard h3{color:#fff;font-size:20px;margin-bottom:6px}
.motivcard p{font-size:14px;opacity:.94}
.motivcard--emp{background:var(--coral)}.motivcard--pro{background:var(--teal)}.motivcard--per{background:var(--plum)}
.motivcard--gen{background:var(--gold);color:var(--plum)}.motivcard--gen h3{color:var(--plum)}

.motivsec{padding:50px 0 6px}
.motivsec__head{display:flex;align-items:center;gap:12px;margin-bottom:6px}
.motivsec__dot{width:14px;height:14px;border-radius:50%;flex:none}
.motivsec--emp .motivsec__dot{background:var(--coral)}.motivsec--pro .motivsec__dot{background:var(--teal)}.motivsec--per .motivsec__dot{background:var(--plum)}.motivsec--gen .motivsec__dot{background:var(--gold)}
.motivsec h2{font-size:26px}
.motivsec__desc{color:var(--grey);margin-bottom:24px;max-width:700px}

.content-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.content-card{position:relative;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;box-shadow:var(--shadow);display:flex;flex-direction:column;gap:10px;transition:transform .12s ease,box-shadow .12s ease}
.content-card:hover{transform:translateY(-3px);box-shadow:0 14px 32px rgba(59,46,88,.15)}
.content-card.is-hidden{display:none}
.tag{align-self:flex-start;font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;font-size:11px;letter-spacing:.5px;text-transform:uppercase;padding:4px 11px;border-radius:999px}
.tag--art{background:rgba(19,139,126,.14);color:var(--teal-dk)}
.tag--gui{background:rgba(240,85,63,.14);color:var(--coral-dk)}
.tag--web{background:rgba(59,46,88,.1);color:var(--plum)}
.content-card h4{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-size:17px;color:var(--plum);line-height:1.25}
.content-card p{color:var(--grey);font-size:14.5px;flex:1}
.content-card__prog{font-size:13px;color:var(--coral);font-weight:600}
.content-card__link{margin-top:2px;font-weight:600;color:var(--plum);font-size:14px}
.content-card__link:hover{color:var(--coral)}
.content-card__link::after{content:"";position:absolute;inset:0}

@media(max-width:860px){ .content-grid{grid-template-columns:1fr} }

/* ===== DOC / GUIDE / ARTICLE PAGE ===== */
.dochero{background:var(--plum);color:#fff;padding:50px 0 44px}
.dochero .container{max-width:820px}
.breadcrumb{font-size:14px;color:#c9c2d8;margin-bottom:16px}
.breadcrumb a{color:#c9c2d8}
.breadcrumb a:hover{color:var(--coral)}
.dochero .tag{margin-bottom:14px}
.dochero h1{color:#fff;font-size:clamp(28px,4.5vw,42px);text-wrap:balance}
.docmeta{margin-top:18px;display:flex;gap:20px;flex-wrap:wrap;color:#c9c2d8;font-size:14px}
.docmeta strong{color:#fff;font-weight:600}
.dochero__band{height:8px;display:flex}.dochero__band span{flex:1}
.dochero__band span:nth-child(1){background:var(--coral)}.dochero__band span:nth-child(2){background:var(--gold)}.dochero__band span:nth-child(3){background:var(--teal)}

.docbody{max-width:730px;margin:0 auto;padding:50px 24px 10px}
.docintro{font-size:19px;color:#4b4560;line-height:1.7;margin-bottom:8px}
.docbody h2{font-size:24px;margin:38px 0 12px}
.docbody h3{font-size:19px;margin:22px 0 8px}
.docbody p{font-size:17px;color:#33304a;margin-bottom:16px;line-height:1.75}
.docbody ul,.docbody ol{margin:0 0 18px 20px}
.docbody li{font-size:16.5px;color:#33304a;margin-bottom:8px;line-height:1.65}
.docbody a{color:var(--coral-dk);font-weight:600}
.docbody a:hover{text-decoration:underline}
.docbody a.btn{color:#fff;text-decoration:none}

.steplist{margin:10px 0 8px}
.stepcard{display:flex;gap:16px;padding:22px 0;border-top:1px solid var(--line)}
.stepcard__n{flex:none;width:40px;height:40px;border-radius:50%;background:var(--gold);color:var(--plum);font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;font-size:18px;display:flex;align-items:center;justify-content:center}
.stepcard__body h3{margin:4px 0 6px;font-size:19px}
.stepcard__body p{font-size:16px;margin-bottom:8px}
.stepcard__body ul{margin:6px 0 4px 18px}

.callout{background:var(--panel);border-left:4px solid var(--coral);border-radius:10px;padding:16px 20px;margin:24px 0}
.callout--warn{border-left-color:var(--gold)}
.callout--tip{border-left-color:var(--teal)}
.callout p{margin:0;font-size:15.5px;color:var(--ink);line-height:1.6}
.callout strong{color:var(--plum)}
.callout a{color:var(--coral-dk);font-weight:700}

.docrelated{background:var(--plum);color:#fff;border-radius:var(--radius);padding:28px;margin:36px 0 8px;text-align:center}
.docrelated h3{color:#fff;font-size:20px;margin-bottom:8px}
.docrelated p{color:#d9d2e6;margin-bottom:18px;font-size:15.5px}
.disclaimer{font-size:13px;color:var(--grey);border-top:1px solid var(--line);padding-top:18px;margin:26px 0 10px;line-height:1.6}

/* banner con imagen en dochero */
.dochero--banner{background-size:cover;background-position:center;background-repeat:no-repeat}
.dochero--banner h1,.dochero--banner .breadcrumb,.dochero--banner .breadcrumb a,.dochero--banner .docmeta,.dochero--banner .docmeta strong{text-shadow:0 2px 14px rgba(18,10,28,.55)}

/* banners por categoría (motivación) — cada guía/artículo hereda según su tema */
.dochero--emp{background:linear-gradient(rgba(59,46,88,.55),rgba(59,46,88,.72)),url('assets/hero-emprender.jpg') center/cover no-repeat}
.dochero--pro{background:linear-gradient(rgba(59,46,88,.55),rgba(59,46,88,.72)),url('assets/hero-profesional.jpg') center/cover no-repeat}
.dochero--per{background:linear-gradient(rgba(59,46,88,.55),rgba(59,46,88,.72)),url('assets/hero-personal.jpg') center/cover no-repeat}
.dochero--gen{background:linear-gradient(rgba(59,46,88,.55),rgba(59,46,88,.72)),url('assets/hero-vivir.jpg') center/cover no-repeat}
.dochero--emp h1,.dochero--emp .breadcrumb,.dochero--emp .breadcrumb a,.dochero--emp .docmeta,.dochero--emp .docmeta strong,.dochero--pro h1,.dochero--pro .breadcrumb,.dochero--pro .breadcrumb a,.dochero--pro .docmeta,.dochero--pro .docmeta strong,.dochero--per h1,.dochero--per .breadcrumb,.dochero--per .breadcrumb a,.dochero--per .docmeta,.dochero--per .docmeta strong,.dochero--gen h1,.dochero--gen .breadcrumb,.dochero--gen .breadcrumb a,.dochero--gen .docmeta,.dochero--gen .docmeta strong{text-shadow:0 2px 14px rgba(18,10,28,.55)}

/* ===== FEEDBACK / sugerencias de temas ===== */
.feedback{background:var(--panel);border-top:1px solid var(--line)}
.feedback__inner{max-width:730px;margin:0 auto;padding:44px 24px}
.feedback h3{font-size:22px;margin-bottom:8px}
.feedback__lead{color:var(--grey);margin-bottom:18px;font-size:15.5px}
.feedback__form{display:flex;flex-direction:column;gap:12px}
.feedback__form textarea{width:100%;padding:14px 16px;border:1.5px solid var(--line);border-radius:12px;font-family:'Inter',sans-serif;font-size:15px;color:var(--ink);resize:vertical;background:#fff}
.feedback__form textarea:focus{outline:none;border-color:var(--coral)}
.feedback__row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.feedback__form input[type=email]{flex:1;min-width:220px;padding:13px 16px;border:1.5px solid var(--line);border-radius:999px;font-family:'Inter',sans-serif;font-size:15px;background:#fff}
.feedback__form input[type=email]:focus{outline:none;border-color:var(--coral)}
.feedback__thanks{color:var(--teal-dk);font-weight:600;font-size:16px}
.feedback__btn{flex:none;white-space:nowrap}
@media(max-width:520px){ .feedback__btn{width:100%} }

/* ===== STEP CTAs (home "cómo funciona") ===== */
.step{transition:transform .12s ease,box-shadow .12s ease}
.step:hover{transform:translateY(-3px);box-shadow:0 16px 34px rgba(59,46,88,.14)}
.step__cta{display:inline-block;margin-top:14px;font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:700;font-size:14px;color:var(--coral)}
.step__cta:hover{color:var(--coral-dk)}

/* ===== REGISTRO ===== */
.register{background:var(--plum);min-height:78vh;display:flex;align-items:center;justify-content:center;padding:56px 24px;position:relative}
.register__card{background:#fff;border-radius:20px;box-shadow:0 20px 50px rgba(20,10,30,.25);max-width:460px;width:100%;padding:38px 34px;text-align:center}
.register__mark{width:44px;height:44px;margin:0 auto 14px;display:block}
.register__card h1{font-size:26px;margin-bottom:6px}
.register__sub{color:var(--grey);margin-bottom:24px;font-size:15px}
.register__form{display:flex;flex-direction:column;gap:14px;text-align:left}
.register__form label{font-size:13px;font-weight:600;color:var(--plum);margin-bottom:-8px}
.register__form input{padding:13px 16px;border:1.5px solid var(--line);border-radius:12px;font-size:15px;font-family:'Inter',sans-serif;color:var(--ink)}
.register__form input:focus{outline:none;border-color:var(--coral)}
.register__form .btn{margin-top:6px;width:100%}
.register__fine{margin-top:16px;font-size:13px;color:var(--grey)}
.register__thanks{display:none}
.register__thanks h2{font-size:24px;margin-bottom:8px}
.register__thanks p{color:var(--grey)}
.register__band{display:flex;position:absolute;bottom:0;left:0;right:0;height:8px}
.register__band span{flex:1}
.register__band span:nth-child(1){background:var(--coral)}.register__band span:nth-child(2){background:var(--gold)}.register__band span:nth-child(3){background:var(--teal)}
.register__logo{display:flex;align-items:center;justify-content:center;gap:2px;margin:0 auto 14px}
.register__logo img{width:40px;height:40px}
.register__logo .plus{color:var(--coral);font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:800;font-size:38px;line-height:1}

/* ===== QUIZ / onboarding intereses ===== */
.quiz{max-width:860px;margin:0 auto;padding:40px 24px 64px}
.quiz__q{margin-bottom:38px}
.quiz__q h2{font-size:21px;margin-bottom:4px}
.quiz__hint{color:var(--grey);font-size:14px;margin-bottom:16px}
.opts{display:grid;grid-template-columns:repeat(auto-fill,minmax(215px,1fr));gap:10px}
.opt{display:flex;align-items:center;gap:10px;padding:12px 34px 12px 14px;border:1.5px solid var(--line);border-radius:12px;background:#fff;cursor:pointer;transition:border-color .12s,background .12s;position:relative}
.opt:hover{border-color:var(--coral)}
.opt input{position:absolute;opacity:0;width:0;height:0}
.opt__ico{flex:none;line-height:0;color:var(--coral)}
.opt__ico svg{width:22px;height:22px;display:block}
.opt__name{font-size:14.5px;color:var(--ink);line-height:1.25}
.opt:has(input:checked){border-color:var(--coral);background:rgba(255,111,94,.09)}
.opt:has(input:checked)::after{content:"✓";position:absolute;right:12px;top:50%;transform:translateY(-50%);color:var(--coral);font-weight:800;font-size:15px}
.opt:has(input:focus-visible){outline:2px solid var(--coral);outline-offset:2px}
.quiz__open{margin-top:10px}
.quiz__open input{width:100%;padding:12px 16px;border:1.5px solid var(--line);border-radius:12px;font-family:'Inter',sans-serif;font-size:15px;color:var(--ink)}
.quiz__open input:focus{outline:none;border-color:var(--coral)}
.quiz__submit{position:sticky;bottom:0;background:linear-gradient(transparent,var(--cream) 30%);padding:16px 0 6px;margin-top:8px}
.quiz__thanks{max-width:560px;margin:60px auto;text-align:center;padding:0 24px;display:none}
.quiz__thanks h2{font-size:26px;margin-bottom:8px}
.quiz__thanks p{color:var(--grey);margin-bottom:20px}

/* ===== BRANDS / aliados ===== */
.brands{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:22px 44px;margin-top:38px}
.brand-logo{display:flex;flex-direction:row;align-items:center;gap:11px}
.brand-logo img{width:42px;height:42px;border-radius:9px;object-fit:contain;flex:none}
.brand-logo .bl-txt{display:flex;flex-direction:column;gap:1px;text-align:left}
.brand-logo b{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:800;font-size:17px;color:var(--plum);letter-spacing:-.3px;line-height:1.1}
.brand-logo small{font-size:10px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:var(--grey)}
.brands__note{text-align:center;margin-top:22px;font-size:13px;color:var(--grey)}

/* ===== BENEFIT CATEGORY LINK (card Beneficios) ===== */
.cat li a.cat__link{color:var(--coral);font-weight:700}
.cat li a.cat__link:hover{color:var(--coral-dk);text-decoration:underline}

/* ===== PARTNERS (página de categoría) ===== */
.partners{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:22px;margin-top:38px}
.partner{display:block;background:#fff;border:1px solid var(--line);border-radius:16px;padding:26px;box-shadow:var(--shadow);transition:transform .12s ease,box-shadow .12s ease;color:inherit}
.partner:hover{transform:translateY(-4px);box-shadow:0 16px 36px rgba(59,46,88,.16)}
.partner__top{display:flex;align-items:center;gap:12px;margin-bottom:6px}
.partner__mark{width:40px;height:40px;border-radius:9px;object-fit:contain;flex:none}
.partner__name{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:800;font-size:24px;color:var(--plum);line-height:1}
.partner__by{font-size:12px;color:var(--grey);margin-top:3px}
.partner__tag{display:inline-block;background:rgba(31,182,166,.12);color:var(--teal-dk);border:1px solid rgba(31,182,166,.35);padding:5px 12px;border-radius:999px;font-weight:700;font-size:13px;margin:8px 0 2px}
.partner p{color:#4b4560;font-size:15px;margin:12px 0 16px}
.partner__cta{color:var(--coral);font-weight:700;display:inline-flex;align-items:center;gap:6px}
.partner:hover .partner__cta{gap:9px}

/* ===== NUMI page ===== */
.numihero{position:relative;background:linear-gradient(135deg,var(--plum),var(--teal-dk));color:#fff;text-align:center;overflow:hidden}
.numihero__inner{padding:74px 24px 86px;position:relative;z-index:2;max-width:820px;margin:0 auto}
.numihero .kicker{color:var(--gold)}
.numihero h1{color:#fff;font-size:clamp(30px,5vw,50px);font-weight:800;letter-spacing:-.5px}
.numihero__sub{max-width:660px;margin:20px auto 0;font-size:clamp(16px,2.2vw,20px);color:#e7e1f0}
.numihero__sub strong{color:#fff}
.benefit-badge{display:inline-block;background:rgba(255,194,75,.16);color:var(--gold);border:1px solid rgba(255,194,75,.45);padding:9px 20px;border-radius:999px;font-weight:700;font-size:16px;margin-top:26px}
.numihero__cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:26px}
.numihero .btn--ghost{color:#fff}
.numihero__band{display:flex;position:absolute;bottom:0;left:0;right:0;height:10px}
.numihero__band span{flex:1}
.numihero__band span:nth-child(1){background:var(--coral)}
.numihero__band span:nth-child(2){background:var(--gold)}
.numihero__band span:nth-child(3){background:var(--teal)}

/* pricing box */
.pricebox{max-width:640px;margin:8px auto 0;background:#fff;border:2px solid var(--teal);border-radius:18px;padding:32px;text-align:center;box-shadow:var(--shadow)}
.pricebox__price{font-family:'Poppins','Segoe UI',system-ui,sans-serif;font-weight:800;font-size:52px;color:var(--plum);line-height:1}
.pricebox__price span{font-size:22px;color:var(--teal-dk)}
.pricebox__unit{font-size:17px;color:#4b4560;margin-top:6px;font-weight:600}
.pricebox__compare{margin-top:16px;font-size:15px;color:var(--grey)}
.pricebox__compare strong{color:var(--coral)}
.pricebox__fine{margin-top:10px;font-size:13px;color:var(--grey)}

/* freemium 2-col */
.cats--2{grid-template-columns:repeat(2,1fr)}
@media(max-width:640px){.cats--2{grid-template-columns:1fr}}
.cat--free .cat__head svg,.cat--free .cat__head h3{color:var(--teal-dk)}
.cat--paid{border-color:var(--teal)}
.cat__price{font-size:13px;font-weight:700;color:var(--teal-dk);margin-top:2px}

/* precio en el header de la card Consultas */
.cat__head--price{flex-wrap:wrap}
.cat__pricetag{margin-left:auto;background:rgba(31,182,166,.12);color:var(--teal-dk);border:1px solid rgba(31,182,166,.35);padding:4px 12px;border-radius:999px;font-weight:700;font-size:13px;white-space:nowrap}